CUCCOA - Conference Program

CUCCOA 2018 Annual Conference

Your 2018 local host committee is hard at work! 

Stay tuned for information soon.




The 2018 Conference Committee is excited to announce our keynote speakers for the  CUCCOA 2018 Annual Conference, which will be held in Hamilton, Ontario on September 30 – October 2018.



Max Francis, True Hamiltonian

Max Francis is the unofficial face of Hamilton. It’s almost impossible to go anywhere in the city without seeing his face on a magazine cover or his products on Hamilton residents. 

Five years ago he started True Hamiltonian and not only has it been the most successful clothing brand in the city but a full on social movement. He is the host of the Hamilton Tigercats and the men’s CHCH fashion expert. He is also partnered with the Hamilton Bulldogs, McMaster University, Tourism Hamilton, Collective Arts brewery, Centre 3 and many more. 

On top of all of this, he has hosted for Rugby Canada, the Art Gallery of Hamilton, the Vanier Cup, and The Hamilton Chamber of Commerce.  Last year he starred in a movie that won top prize at TOIFF.

Max Francis is a professional actor, host and speaker on topics ranging from small business ownership to self and product branding and social media dominance. His warm engaging and sincere style builds an instant connection with his audience.

Max has presented as a keynote speaker to a wide range of business and educational events and gatherings. He has also been interviewed but every major publication, TV show and radio broadcast in this community





Natalie Sexton is a fashion stylist, brand ambassador, motivational host & speaker, in-stadium CFL host for The Hamilton Tiger Cats and a fashion expert for The Marilyn Denis Show, CTV Morning Live across Canada and CHCH Morning Live.

For better than a decade Natalie’s passion for fashion and all things girly has been the driving force behind her Canadian brand of  “Sexton in the City” Makeup, Clothing & Accessories. Natalie has generated a cult-like following as women flock to Sexton in the City Boutique and to get their SITC fix!

Natalie has a true passion for what she does and loves to help women find their own personal style in an affordable and enjoyable way.

"Clothing and makeup should make you feel beautiful and confident. SITC can transform any woman, on any budget, into a fashionista who will feel great about her look and her life!" - Natalie Sexton




Theresa Syer's impressive career spans more than two decades and includes all aspects of hotel senior management. An unapologetic optimist, she inspires and empowers hospitality partners to make a personal guest experience in an effort to differentiate themselves from the competition.

A successful entrepreneur, Theresa is the founding partner of the Syer Hospitality Group Inc., leading experts in the Guest Experience. She is at the forefront and leading edge of her discipline. She is a catalyst in expanding leadership focus from the tactical issues of customer service to the much wider and strategic issue of the guest

Recognized as the ‘Master of the Guest Experience’, she not only demonstrates the criticality of emotions in the guest experience but she also provides practical means by which to stimulate positive emotions from guests. Theresa is a leading consultant that helps hospitality partners differentiates themselves through superlative customer service and in delivering their brand through their people.

She works with some of the industry’s most respected brands of hotels and resorts to perform Guest Experience Measurement and Customized Training Solutions. Her clients include; Four Seasons, Park Hyatt, Fairmont; Sheraton; Hilton; InterContinental to name a few. She works with clients to ensure they are creating a memorable guest experience for their guests that will have them coming back for more.

Theresa is also a professional speaker and proud member of both CAPS (Canadian Association of Professional Speakers) and NSA (National Speakers Association). She has been a keynote speaker at some of the industry’s leading educational conferences.

A former Director of Sales & Marketing with Sheraton Hotels, and Regional Director of Sales & Marketing for GGS Holdings Inc. (hotel management co), her honours include Sheraton Canada's Sales & Marketing Award, Sheraton’s Manager of the Year and numerous Adrian Advertising Awards from HSMAI (Hospitality Sales and Marketing Association International). In addition, she was recognized with the prestigious Greater Hamilton Economic Development Lifetime Achievement Award.

Theresa's services and powerful message invigorates teams to shake off mediocrity, master the guest experience and out shine the competition!





Important Dates





Pre/Post Tours


What To Bring





Contact Us

Conference Co-Chairs:

Patty Alencar

Danielle Ambrosio



Carol Ford
[email protected]


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