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PRODID:-//Exware Solutions Inc.//ExSite v3.8//EN
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UID:ExSite-EvtCal-2-@cuccoa.org
DTSTAMP:20260610T152305
DTSTART:20210217
DTEND:20210219
SUMMARY:Atlantic Virtual Regional Meeting
DESCRIPTION:-- Draft Agenda --\n\n \n\n-- Wednesday, February 17 --\n\nA
 ll times listed are in Atlantic Standard Time (AST).\n\n1:15 - 1:30 p.m.
 : Welcome & Introductions\n\n1:45 - 2:30 p.m.: Session 1\n\nRoll With It
  - Lessons Learned from Adapting to Sudden Change - Brianna Donovan & Ka
 itlyn Cats, UNB\nIt has been a tough twelve months with every corner of 
 the world being impacted by the ongoing COVID-19 pandemic. The hospitali
 ty and tourism industry being among one of the most impacted industries,
  a truth that we have all felt since March of 2020. In our session, we w
 ill walk you through the lessons we’ve learned in adaptability over th
 e past year. Using real-life examples from our work in Conference Servic
 es (and being pulled outside of Conference Services!), we hope to provid
 e insights on what we did well, what we could of done better, and what w
 e will do now to be better prepared for a sudden change in the future. W
 hile we certainly all hope we are never in this position again, discussi
 ng what we have learned can help us be more adaptable, versatile and agi
 le in the years to come.\n\n2:45 - 3:30 p.m.: Session 2\n\nMindfulness &
  Meditation - Karen Geldart, Mount Allison University\n\n3:45 - 4:30 p.m
 .: Session 3 (roundtables)\n\nSummer 2021 Status and Forecast\n\n4:45 p.
 m.: - Virtual Happy Hour/networking - BINGO\n\n \n\n-- Thursday, Februa
 ry 18 --\n\nAll times listed are in Atlantic Standard Time (AST).\n\n1:0
 0 - 2:30 p.m.: Regional Business Meeting\n\n2:45 - 3:30 p.m.: Session 4\
 n\nThe State of Social and Content Marketing in 2021: The do’s, the do
 n’ts and the wtfs?! - Lyle Quinn, Dalhousie University\nLyle will be f
 ocusing on social media marketing and then touching lightly on content m
 arketing as a tool that’s quite specific to event planners/accommodati
 on operators.\n\n3:45 - 4:45: Closing Keynote: Mak Dosman, Strategic Sit
 e Selection (see below)\n\n5:00 p.m. - Virtual Happy Hour/networking\n\n
  \n\n CLOSING KEYNOTE\n\nMark Dosman\nCEO, Strategic Site Selection\n
 \nMark Dosman is the CEO and founder of Strategic Site Selection, a $40M
  annual agency, that helps over 300 global corporations, associations an
 d organizations find, negotiate, and contract venues for conferences and
  business events. Since the inception of Strategic Site Selection (SSS),
  the company has grown at an alarming rate. Canadian owned and operated,
  SSS now does more business volume than any other company in Canada by a
  long shot.\n\nGrowing up in a blue collar household, Mark was raised in
  a hard-working home, where the principles of determination and overcomi
 ng challenges were taught at a young age. Shortly after graduating with 
 a film diploma, Mark entered the ‘arts’ work force while supplementi
 ng his income in hospitality and through a multi-level marketing company
 . This was where Mark initially learned to build his own business, self-
 teaching the skills of entrepreneurship and developing a thick skin.\n\n
 In 2005 he started Strategic Site Selection, applying those same busines
 s principles spending nights researching, and days prospecting. Through 
 this experience, Mark honed-in on the craft of selling with diligence an
 d building step by step while navigating and adapting along the way. Sal
 es, Leadership, Entrepreneurship…learned through experience! Podcasts 
 and a book are in the works!\n\nMost recently in the wake of Covid-19, M
 ark is leading his team through crisis, overcoming adversity within the 
 business events industry as a whole. Relying on his team, Mark has mobil
 ized his staff, is adapting to the new landscape obtaining and nurturing
  new business that will supplement lost revenue. As the pandemic continu
 es to evolve so does Mark’s willingness to grow and transform.\n\n"Nev
 er one to shy away from the hustle, or a tough conversation, Mark is an 
 established and sought after leader who rolls up his sleeves and gets in
 to the trenches with his team and clients. Attributing to his success is
  a dedication to prospecting, maintaining a palpable energy, and underst
 anding the ever changing landscape on a deep level."\n\n \n\n-- 2020 At
 lantic Regional Meeting Group Photo --\n\n-- --\n\n \n\n--   --\n\n-- 
 Registration --\n\nCUCCOA Members - NO COST\nNon-Member: $35 \n\n \n\n
 -- CANCELLATION POLICY --\n\nUnless specifically stated on registration 
 materials, the deadline to receive a refund less a $5 administration fee
  is 10 business days before the event.\n\nIf an attendee is unable to at
 tend the Conference based on serious illness or death (of self or a fami
 ly member), a full refund may be granted.  Proof of illness may be requ
 ested by the Board of Directors. Requestors shall submit the request in 
 writing to the CUCCOA Office within 15 days of the start of the event. N
 o refund shall be granted for cancelled or missed flights and/or incleme
 nt weather.\n\nSubstitutions for person attending can be made up to 72 h
 ours prior to event without charge.\n\nCUCCOA regrets that refunds will 
 not be given for no-shows.
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