NOTE: Start time is 1pm ET.

After two years of drought, many of us have experienced a record summer. Demand went through the roof. With that increase in demand, a whole list of new challenges appeared.

But in all challenges, there is opportunity.

And in this case, the opportunity lies in growing our revenue by increasing our rate.

The only question remaining is: How much can we actually charge?

PRESENTED BY Christoph Hutter, Revenue Manager

Christoph is a non-traditional Revenue Manager and specializes in helping Canadian independent hotels and accommodation providers with revenue management and hotel technology. He is familiar with the specifics of University residences and has supported University of Toronto's Chestnut Residence with revenue management and advice on hotel operations for two summer business seasons.

1:00 - 2:00 pm ET

Working With Your Local DMO and Convention Centre to Educate Faculty on Conference Bidding

Featuring:
Kathy Nicolay, Toronto Leaders Circle,
Luc Charbonneau, Montreal Ambassadors Club,
Michael Drake, Vancouver MIND Partnership
Moderated by Robert McCreight, Destination Canada

In conference bidding, industry, academic and association leaders are valuable assets and our greatest advocates when it comes to passionately conveying the story of “why Canada”.

For this reason, Canadian destinations across the country have established formal programs – called “local ambassador programs” – that leverage the influence and expertise of their local thought leaders to bid on high-level conferences to their destination.

This session will take a deeper dive into how these programs work and how they collaborate with university faculty, with a focus on three ambassador programs: the Toronto Leader’s Circle, the Montreal Ambassador’s Club, and the Vancouver MIND Partnership.