Atlantic Virtual Regional Meeting

February 17 - 18, 2021

Draft Agenda


Wednesday, February 17

All times listed are in Atlantic Standard Time (AST).

1:15 - 1:30 p.m.: Welcome & Introductions

1:45 - 2:30 p.m.: Session 1

Roll With It - Lessons Learned from Adapting to Sudden Change - Brianna Donovan & Kaitlyn Cats, UNB
It has been a tough twelve months with every corner of the world being impacted by the ongoing COVID-19 pandemic. The hospitality and tourism industry being among one of the most impacted industries, a truth that we have all felt since March of 2020. In our session, we will walk you through the lessons we’ve learned in adaptability over the past year. Using real-life examples from our work in Conference Services (and being pulled outside of Conference Services!), we hope to provide insights on what we did well, what we could of done better, and what we will do now to be better prepared for a sudden change in the future. While we certainly all hope we are never in this position again, discussing what we have learned can help us be more adaptable, versatile and agile in the years to come.

2:45 - 3:30 p.m.: Session 2

Mindfulness & Meditation - Karen Geldart, Mount Allison University

3:45 - 4:30 p.m.: Session 3 (roundtables)

Summer 2021 Status and Forecast

4:45 p.m.: - Virtual Happy Hour/networking - BINGO


Thursday, February 18

All times listed are in Atlantic Standard Time (AST).

1:00 - 2:30 p.m.: Regional Business Meeting

2:45 - 3:30 p.m.: Session 4

The State of Social and Content Marketing in 2021: The do’s, the don’ts and the wtfs?! - Lyle Quinn, Dalhousie University
Lyle will be focusing on social media marketing and then touching lightly on content marketing as a tool that’s quite specific to event planners/accommodation operators.

3:45 - 4:45: Closing Keynote: Mak Dosman, Strategic Site Selection (see below)

5:00 p.m. - Virtual Happy Hour/networking



Mark Dosman
CEO, Strategic Site Selection

Mark Dosman is the CEO and founder of Strategic Site Selection, a $40M annual agency, that helps over 300 global corporations, associations and organizations find, negotiate, and contract venues for conferences and business events. Since the inception of Strategic Site Selection (SSS), the company has grown at an alarming rate. Canadian owned and operated, SSS now does more business volume than any other company in Canada by a long shot.

Growing up in a blue collar household, Mark was raised in a hard-working home, where the principles of determination and overcoming challenges were taught at a young age. Shortly after graduating with a film diploma, Mark entered the ‘arts’ work force while supplementing his income in hospitality and through a multi-level marketing company. This was where Mark initially learned to build his own business, self-teaching the skills of entrepreneurship and developing a thick skin.

In 2005 he started Strategic Site Selection, applying those same business principles spending nights researching, and days prospecting. Through this experience, Mark honed-in on the craft of selling with diligence and building step by step while navigating and adapting along the way. Sales, Leadership, Entrepreneurship…learned through experience! Podcasts and a book are in the works!

Most recently in the wake of Covid-19, Mark is leading his team through crisis, overcoming adversity within the business events industry as a whole. Relying on his team, Mark has mobilized his staff, is adapting to the new landscape obtaining and nurturing new business that will supplement lost revenue. As the pandemic continues to evolve so does Mark’s willingness to grow and transform.

"Never one to shy away from the hustle, or a tough conversation, Mark is an established and sought after leader who rolls up his sleeves and gets into the trenches with his team and clients. Attributing to his success is a dedication to prospecting, maintaining a palpable energy, and understanding the ever changing landscape on a deep level."


2020 Atlantic Regional Meeting Group Photo





Non-Member: $35 



Unless specifically stated on registration materials, the deadline to receive a refund less a $5 administration fee is 10 business days before the event.

If an attendee is unable to attend the Conference based on serious illness or death (of self or a family member), a full refund may be granted.  Proof of illness may be requested by the Board of Directors. Requestors shall submit the request in writing to the CUCCOA Office within 15 days of the start of the event. No refund shall be granted for cancelled or missed flights and/or inclement weather.

Substitutions for person attending can be made up to 72 hours prior to event without charge.

CUCCOA regrets that refunds will not be given for no-shows.

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CUCCOA members have supplied me with a constant stream of information on many topics and answered questions I didn't realize I had. A friend in a pandemic, a mentor in a crunch; we share values, hard work and a level of professionalism to be proud of.
Tanya Smith - St.FX


CUCCOA allows you to meet business professionals that are doing what you are doing. It help allow you to collaborate and build a stronger industry.
Judith Currie - UNB


CUCCOA offers an excellent opportunity to network, brainstorm ideas and see how things are done outside our own campus communities.
Tim Ross University of King's College


CUCCOA is a great resource for conference services and event management professionals to network and learn from peers across the country.
Jenna Dunlop - CBU