Speaker Series: Working With Your Local DMO and Convention Centre to Educate Faculty on Conference Bidding

1:00 - 2:00 pm ET

Working With Your Local DMO and Convention Centre to Educate Faculty on Conference Bidding

Featuring:
Kathy Nicolay, Toronto Leaders Circle,
Luc Charbonneau, Montreal Ambassadors Club,
Michael Drake, Vancouver MIND Partnership
Moderated by Robert McCreight, Destination Canada

In conference bidding, industry, academic and association leaders are valuable assets and our greatest advocates when it comes to passionately conveying the story of “why Canada”.

For this reason, Canadian destinations across the country have established formal programs – called “local ambassador programs” – that leverage the influence and expertise of their local thought leaders to bid on high-level conferences to their destination.

This session will take a deeper dive into how these programs work and how they collaborate with university faculty, with a focus on three ambassador programs: the Toronto Leader’s Circle, the Montreal Ambassador’s Club, and the Vancouver MIND Partnership.